Consumer Data
A market research database that covers U.S. and UK consumer markets. Users can search for industry news items and company snapshots. Users must create a personal profile.
ReferenceUSA can be a useful resource for business and consumer research, creating business plans, and job hunting. The database includes in excess of 20 million businesses and 200 million consumers located in the United States.
Other Market Data
Formerly known as Datamonitor 360, the MarketLine database has been updated and revamped. Use this resource to locate industry and company profiles, including SWOT and Porter’s five forces analyses. Country reports, based on the PESTLE framework, provide analysis of the country’s political, economic, social, technological, and environmental structure.
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Global Market Information Database
This resource provides access to more than a million demographic, economic, and marketing statistics for 205 countries. Users can download data pertaining to consumer behavior and national economic conditions, then create customized reports. Search by topic for analyst’s reports, country profiles, and more. A K-State eID and password are required to use this resource.
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American FactFinder (AFF) is the U.S. Census Bureau interface for distributing the Decennial Census of Population and Housing, the Economic Census, the American Community Survey, annual economic surveys, and other upcoming major related statistical files. This site is the primary source for the Census and the current economic census reports. The site is updated regularly with new data as it becomes available to the public.
Demographic information on the buying habits of American consumers for 300 broad product categories; data collected in U.S. Bureau of Labor Statistics surveys.
Snapshots of socioeconomic & demographic characteristics as well as lifestyles by zip code.
Right Site/EASI Demographics Reports
Primarily a fee-based site, however, some reports, ring studies, maps, etc. based on 2010 US Census data are available for free [registration is required].​
Collection of 2,500 charts and data files related to marketing, with a special focus on marketing in the media industry.
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Browse press releases from the NPD Group, a global provider of consumer and retail market research information; press releases often contain statistical data and can be browsed by date and by industry.
News and reports by Nielsen about consumers and their interaction with a wide range of media, including mobile, digital, and social media.
Note: Some reports require free registration.
Search multiple UN statistical databases through a single interface. Topics covered include: agriculture, crime, education, energy, industry, labor, national accounts, population and tourism.
Over 1,000 indicators for more than 200 countries regarding education, literacy, science and technology, culture and communication topics.
Statistics on the European Union for economics and finance, population and social conditions, trade and industry, agriculture and fisheries, transportation, and more.
Consumer Information
Demographics = statistics about an audience or population, such as age, income, education, race, marital status or other personal characteristics.
Lifestyles = people's attitudes, hobbies, activities, and opinions that may affect buying trends and habits.
Consumer Expenditures/Consumer Demand = the amount consumers spend on specific goods and services.